![]() Kellogg School of Management, a top school, offers a Postgraduate Certificate in Product Management.ĭisclaimer: This content was authored by the content team of ET Spotlight team.Focuses on three pillars: UX Design, Agile methodology, and Data science and analytics. ![]() Designed for mid- to senior-level professionals with over eight years of work experience.Due to technology, product management has emerged as a lucrative career path.The most important aspect of any business is its product.This customer-centric approach drives innovation, customer satisfaction, and ultimately, the success of the product and the business. By deeply understanding customers, their pain points, and desires, product managers can create products that address those needs effectively. The most important aspect of product management is understanding and meeting customer needs. What is the most important aspect of product management? It outlines the expected benefits, costs, risks, and potential returns on investment, helping stakeholders make informed decisions and allocate resources effectively, ensuring alignment with strategic objectives and maximising the chances of project success. The business case is essential in product management as it provides a comprehensive justification for pursuing a product idea or initiative. What is the importance of business cases in product management? It ensures that products meet market demands, delivers value to customers, and drives organisational success. Product management is crucial as it bridges the gap between customer needs and business objectives. Why do you think product management is important? Product management is an exciting and impactful career path for individuals passionate about innovation, customer-centricity, and driving business success through strategic decision-making, collaboration, and continuous improvement. Would you consider a career as a product manager? It offers a fulfilling blend of strategic thinking, creativity, leadership, and the ability to make a meaningful impact. Why do you want to consider product management as your career option?Ĭonsider product management as a career option due to its dynamic nature, the opportunity to work on innovative products, solve complex problems, collaborate with cross-functional teams, shape user experiences, and drive business growth. As the product management field is only expected to grow, consider expanding your opportunities by acquiring the right skills. Upon successful completion of the programme, Kellogg Executive Education will grant a verified digital certificate of completion to participants. The course also includes case studies of: Whirlpool Gladiator GarageWorks, Pareto Intelligence and Amazon Kindle Fire Phone to give participants a practical understanding of the models being taught.Apply frameworks and tools to develop a start-to-finish product marketing plan.Hone your communication, negotiation, and influencing skills to effectively manage people and relationships.Gain certifications in product management tools and methodologies, including project management, A/B testing (Optimizely), and analytics (Google Analytics).Learn the strategic thinking and tactical implementation skills needed to become a professional product manager.Master the end-to-end process of discovering, designing, developing, delivering, and managing products.Some of the key takeaways from this programme include:.The course focuses on three pillars, which will provide participants with the skills designed to deliver the most lucrative result for employers. Product management for services companies.Data science and analytics for product managers.Business communication for product managers.Financial analysis for product managers.Product discovery and requirements definition.Customer insights for product innovation.In the span of 36 weeks, the modules that will be covered include: The duration of the course is 36 weeks, with around 10-12 hours required per week. ![]() The course is delivered entirely online through an interactive platform that allows participants to access videos, assignments, discussions, self-study quizzes, career webinars and try-it activities.
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